Value Added services
GL Hospitality Advisors and our affiliated hotels work hard to be the employer of choice in the hospitality industry. A structured approach to selection ensures we recruit the best the market has to offer. Our associates are supported through ongoing skills and professional development training. We benchmark by market to ensure we offer competitive compensation and benefits. Each hotel and each associate is fully supported through a complete payroll service.
At GL Hospitality Advisors we are keenly aware that sustainable profit growth can only be achieved through ongoing support and development of our associates.
Our mission at the hotel level is to continue to develop, design, and operate great hotels in which associates and team members are treated fairly and with respect. In our environment we continue to exceed our guest’s expectations and continue to drive our competitors crazy!
GL Hospitality Advisors believes in a hands-on approach to managing each and every one of its properties. We look at the big picture and take into account the budget and financial projections while handling the minor details. We at GL Hospitality Advisors believe in an inclusive management style and pull all of our leaders together to tackle the problems that we face together. Many of our Operational Procedures have been streamlined and standardized in order to strengthen our efficiency.
The following is a small list of the many operating services
GL Hospitality Advisors offers:
Customer service improvement plan
Daily checklists for all departments including safety and security training
From ground-breaking to welcoming the first guest, GL Hospitality Advisors has a proven system for
pre-opening planning and preparation.
Our system includes:
Employment Screening & Hiring
Employee Training & Development
Banking, Reporting & Record-Keeping
Sales and Marketing Planning
Property Pre-Sell Programs
Media Buying Strategy
Public Relations Scheduling
We focus on the effective integration of the hospitality triad – management, operations, and sales – to build a service forward culture, fueled by initiative and pride, in advance of opening for guests.
When our properties open, they are not warming up to the market. They open ready to win over raving fans. Operating at full speed, with smart teams in place, and supported by a strategic planning and operational system.
The inherent promise of hospitality defines the relationship between service performance and business results. When the hospitality operation is functioning as a well-run machine, the solution for profits rests with service.
Sales & Marketing
Our role is one of supervision, training, and coaching. We work with local sales teams to identify and qualify business potential across all segments and then, define measurable goals and reporting routines to ensure local sales activities are effective. The mission for sales, like marketing, is defined by the business plan, specified in the segmentation plan, and executed against the target of the financial plan.
Marketing activities for branded hotels is largely carried out by the brands within the scope of their own plans as presented annually at brand events. Locally, we support our hotels by identifying marketing opportunities within the financial reach of the hotel. This includes paid placement with online media, client events designed to foster stronger relationships, and promote trial business and targeted leisure offers to closed user groups where pricing can be aggressively positioned without compromising market price perception.